Tucked inside The World of Umbraco (in the tipi tent), the Demozone is your go-to spot for informal, eye-opening demos of Umbraco’s commercial products in action. Join the Solutions & Presales team from Umbraco HQ as they showcase key features across Cloud, Engage, and more, all served with a twist of fun, a dash of the unexpected… and maybe even a prize or two.
Expect sessions that are hands-on, slightly unconventional, and always focused on showing how Umbraco can power your next project, whether you’re a developer, marketer, or digital strategist.
After each session, our friends from Product & Engineering will be on hand to tackle your toughest technical questions.
Come for the demos. Stay for the insights. Leave with ideas.
Ever wondered what your favorite drink says about your digital behavior? Step into our quirky microsite experience where gin, rum, and vodka preferences fuel real-time personalization powered by Umbraco Engage. Watch as anonymous visitors turn into valuable leads, maybe even you. In this hands-on demo, you’ll convert yourself live, see Engage in action, and maybe even walk away with a bottle of Umbraco Booze.Come for the fun - stay for the marketing insights.
Speaker: Hjalte Daniel Retz Johansson
Timeslot(s): Jun 18, 2025 2:00 PM & Jun 19, 2025 1:45 PM
P&E Backup: Tom van Gessel Leon de Wildt
Feature work just got a serious upgrade. In this live demo, we’ll show you how Flexible Environments on Umbraco Cloud unlock smarter, safer, and faster collaboration - perfect for parallel development, pair-programming, and launching bigger ideas without blocking day-to-day updates.
See how you can spin up a feature environment, build in isolation, and still deploy that urgent hotfix to Live - no stress, no merge conflicts. It's Cloud done right.
Speakers: Hjalte Daniel Retz Johansson and Alexander Jacobsen
Timeslot(s): Jun 18, 2025 1:00 PM & Jun 19, 2025 11:00 AM
P&E Backup: Mikkel Holck Madsen,Jesper Madsen, Muslim Al-Ali
Clients love custom views for blocks in Umbraco - but rarely budget for them. Why? Because they seem like extra work. In this practical demo, we’ll lift the hood on the new Umbraco Demo Website and show how we built elegant, user-friendly custom views in Umbraco 16 - without it feeling like building a whole extra frontend.
Learn how a little effort can create big value for editors, streamline complex workflows, and help agencies deliver standout solutions that sell themselves.
Speaker: TBD
Timeslot(s): Jun 18, 2025 11:15 AM & Jun 19, 2025 2:45 PM
P&E Backup: Lee Kelleher Kenn Jacobsen(only wed)
Ready to bet on Cloud speed? Lock in your guess for how fast Umbraco Cloud can spin up a fully-loaded, demo-ready solution - and win cocktail tickets when that large bell rings! Along the way, we’ll unveil how Baselines let you clone one master-project into dozens of live environments, streamline updates in minutes, and keep all your projects in sync.
It’s time to see whose prediction - and whose project workflow - is top of the class!
Speaker: Alexander Jacobsen
Timeslot(s): Jun 18, 2025 4:00 PM & Jun 19, 2025 10:00 AM
P&E Backup: Mikkel Holck Madsen,Jesper Madsen, Muslim Al-Ali
Two editors. One secret approval. No one knows who’ll sign off – until it happens live. Umbraco Workflow empowers your CMS with approval workflows – both internal and external. In this Workflow demo we’ll showcase how little configuration can enable collaborative creation, trackable edits and unlocks smooth, auditable approvals.
Expect surprises, friendly rivalry, and a backstage pass to the Umbraco solutions team!
Speakers: Alexander Jacobsen and Timm Hinsch
Timeslot(s): Jun 18, 2025 3:00 PM & Jun 19, 2025 12:45 PM
P&E Backup: Nathan Woulfe
Hjalte Daniel Retz Johansson
Hjalte Daniel Retz Johansson is the Team Lead for Solutions & Presales at Umbraco. As a product evangelist and technologist by heart, he has deep expertise in Umbraco CMS and an intuitive understanding of customer needs. Hjalte empowers businesses to build future-proof digital solutions by combining cutting-edge technology with a customer-first mindset, helping brands unlock new opportunities and achieve sustainable success in the digital landscape.
Alexander Jacobsen
Alexander Jacobsen is a Solutions Engineer on Umbraco’s Solutions & Presales team. With a Computer Science background and experience navigating high-stakes policy environments, he specializes in turning ideas into production-ready solutions. Passionate about web technologies, Alexander excels at dissecting complex challenges, identifying pain-points, and architecting scalable Umbraco implementations. He thrives collaborating with developers and architects, showcasing how Umbraco’s flexibility and developer tools accelerate delivery and drive results
Timm Hinsch
Timm Hinsch is a Student Helper on the Solutions & Presales team at Umbraco, where he supports technical demos, proof-of-concepts, and product exploration. With a strong interest in web technologies and a growing expertise in Umbraco CMS, Timm brings fresh perspectives and a curious mindset to solving real-world digital challenges. Passionate about learning and collaboration, he bridges the gap between innovation and implementation - one project at a time.